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L'Occitane
The story of L'OCCITANE begins in 1976, in the hills of Haute-Provence? a region of southern France that lies between the Alps and the Mediterranean. Here, Olivier Baussan, the founder of L'OCCITANE, was born. For over thirty years, the fields of Provence and the traditions and techniques of this unspoiled land have been the secret and inspiration behind his beauty products. Even today, all of our products are developed and produced here, in the small Proven?al town of Manosque.
L'OCCITANE has drawn inspiration from Mediterranean art de vivre and traditional Provencal techniques to create natural beauty products devoted to well-being and the pleasure of taking care of oneself. Nurtured by encounters and journeys, the brand has grown and developed. While it continues to focus on authentic products, it also chooses to work with committed producers who set rigorous standards. There is a story behind all of our products, most often related to the land of Provence: an ancient technique (essential oils), an AOC controlled-origin label (lavender,olive), a forgotten traditional cultivation (almond) or, as in Burkina Faso, Africa, a sustainable development program (shea butter).
From the very beginning, L'OCCITANE has been a socially responsible company. The meaning and purpose of the brand are based on strong values:respect for both man and the environment, with an emphasis on exchange and sharing. In 1989, beyond the Mediterranean, L'OCCITANE initiated a sustainable development program in Burkina Faso around the production of shea butter. In 1997, it introduced Braille labeling on its packaging for the first time. And in 2006, it created the first large-scale organic immortelle plantation in Corsica, to protect the integrity of the Corsican maquis.
Since 2006, the L'OCCITANE Foundation has enabled us to go even further. It supports three causes in particular: ones that are dear to the brand and its history; literacy and support for women in developing countries; the fight against blindness and assistance for the visually impaired; and finally, the preservation of threatened traditional cultivations.
"The sun, the products of the soil and a love of nature are the essence of my Provence. It is this essence I want to share with the world. It is what inspired me to create L'OCCITANE". Olivier Baussan - Founder of L'OCCITANE
Our Values and Commitments
Authenticity & Naturalness
Behind any good product, there is always a true story. Behind every L'OCCITANE bottle is a traceable origin and land, producers with exacting standards and techniques inherited from the traditions of Provence ? or elsewhere. To find the ingredients that will go into its formulas, L'OCCITANE looks to nature, exploring the principles of phytotherapy (treatment through plants) and aromatherapy (treatment through scents).
Effectiveness & Pleasure
Our effective beauty products are the result of bringing together tradition, nature and research. We create patented complexes and test each of our products under dermatological and medical supervision to ensure both a visible effect and optimum safety. But our researchers also focus on pleasure. From its texture to its fragrance, a L'OCCITANE product always offers a delicious moment of well-being and sensory delight.
Respect & Responsibility
L'OCCITANE is committed to limiting the environmental impact of our actions and products, to improving the well-being of both our customers and employees, and to supporting the causes close to our heart whenever possible.
Through both the company and the L'OCCITANE Foundation we continue our efforts so that we can build on these commitments even further.
Continuous Improvement, Openness and Enterprise
Like any company with a human dimension, L'OCCITANE cannot claim to be perfect. However, we do continually endeavor to improve ourselves, to be open to the world, and to show our entrepreneurial spirit. In this way, we aim to contribute not only to the well-being of our customers and employees, but also to that of the world around us ? in the broadest sense of the term. Within this context, the creation of the L'OCCITANE Foundation in 2006 has given further impetus to the efforts undertaken over the last 30 years.